Ashley Park — Creative Director shaping global-scale brand, product, and creative systems in the age of AI.
San Francisco, CA
| 01 | Meta / WhatsApp / UI Refresh with Expression Leading a global multidisciplinary team spanning product design, brand, and AI-driven creative systems to define and scale WhatsApp's product and brand experience. | Brand, Design System, AI |
| 02 | Google / Android / Material You & Android 12 Led the development and launch of Material You, Google's human-centric design system, owning end-to-end customization across Android and Pixel in collaboration with global teams. | Design Language, OS, Color System |
| 03 | TikTok / E-commerce & Monetization Drove a global team of UX professionals and creatives to build a unified design system across TikTok's business and AI-powered ad creation for global markets. | Design System, Commerce, AI |
| 04 | Samsung / Galaxy & Gear — Hardware Design Led incubation and creation of Gear Fit and Galaxy series from the Innovation Lab. Awarded "Best Mobile Device" at Mobile World Congress—a premier trade show and brand activation, defining how Samsung showed up in physical and digital brand experiences. | Hardware, Wearables, Brand |
Creative Director with 17+ years of experience leading global, multidisciplinary teams to shape purposeful, high-performing brand and product experiences in the age of AI. Currently leading brand innovation for 3B+ users at WhatsApp (Meta), directing teams across visual, motion, brand, and AI-driven creative to define and elevate a cohesive product experience.
Proven track record of building and scaling creative functions from the ground up, setting end-to-end brand and product experience vision across digital and physical ecosystems at Google, TikTok, Meta, and Samsung.
Deeply engaged in AI, with a focus on translating emerging capabilities into meaningful, human-centered experiences—bringing brand and product to life through thoughtful craft, clear perspective, and a willingness to challenge convention.
| 01 | iF Design Award ×3 | 2022–2024 |
| 02 | CLO Award Creative Leadership | 2023 |
| 03 | Shorty Awards Social Campaign | 2021 |
| 04 | Webby Awards Best Mobile Experience | 2020 |
| 05 | PONE Award Brand Design | 2019 |
| 06 | GSMA Award Best Mobile Device — MWC | 2016 |